PRAX LEADERSHIP
A research-guided organization that transforms companies through the self-leadership and values-inspired practice of their people.
PRAX is a neuroleadership program that applies its practice-based curriculum for companies by focusing on the people who comprise them.
PRAX emphasizes the importance of practicing learned skills and understanding the impact that performance has on our personal and professional happiness. We wish to partner with companies that share our conviction that happiness – like leadership – starts with self, not position, circumstance, or salary.
People form companies.
PRAX transforms People.
form companies.
PRAX transforms
Andrew Geesbreght, M.A.
Andrew Geesbreght is the Founder and Partner of PRAX Leadership, LLC, Geesbreght Capital, LP, and Geesbreght Group LLC. Andrew is a former Owner and COO of PhysAssist Scribes, the nation’s first medical scribe company. PhysAssist transformed the manner in which emergency medicine was practiced in the electronic medical record era. And to this day, PhysAssist is regarded by former clients and employees as having been one of the most reliable and enjoyable places to work in all of healthcare. Since the sale of PhysAssist in 2014, Andrew has dedicated his professional life to the study and implementation of neuroleadership, and its effect on corporate culture.
Andrew has an undergraduate degree in history and political science from Texas Christian University and a Master’s degree in Psychology, with an emphasis in Organizational Leadership from the Chicago School. He lives in Fort Worth, Texas with his wife, their son and daughter, and their dog. In his free time, he changes diapers, enjoys soccer, Luka Doncic, and an occasional date night with his wife.
Meet Our Team
Bernie Beck, SPHR, PCC
Bernie has 30 years in business leadership roles, and since 2014 has focused on coaching, logging 3,500 consulting, coaching and training hours. He earned his BBA at Gonzaga University, has been certified as a Senior Professional in H.R. (SPHR) since 2013, has an ACTP certificate from UT-Dallas, and a Professional Certified Coach (PCC) credential from the International Coach Federation (ICF).
As part of the PRAX leadership team, Bernie’s responsibilities include product content creation, summit and workshop presentations, Pioneer coaching and development, and social media support.
He is a husband, father, and grandfather and resides in Austin, TX.
Loren McAnally
Loren serves as Chief Operating Officer, leading the development, execution, and growth of PRAX programs. With 12 years of experience in fast-paced healthcare companies - and a track record that includes leading 4,000+ employees as a Regional VP - her passion lies in building high-performing teams through self-leadership skills and strong organizational communication.
Along with deep operational expertise, Loren is known for her ability to coach employees at every level, unlocking their potential, elevating their performance, and helping them lead with confidence. Her work spans healthcare, veterinary consulting, leadership development, and instructional design, all rooted in the belief that great leadership starts with influencing oneself. Having begun her education with a B.S. in molecular genetics, she is keenly aware of the importance of neurobiology in the emotional and cognitive regulation of day-to-day leadership, and she is motivated to share this knowledge and practice with leaders across the nation.
Loren is currently wrapping up her MBA at Johns Hopkins, with specializations in entrepreneurial technology and finance, and she lives in Philadelphia with her husband, two kids, and their Catahoula Leopard dog, Zoe.
J. Alexander Geesbreght, J.D.
Alex Geesbreght is the Founder and Partner of PRAX Leadership, LLC, Geesbreght Capital, LP, and Geesbreght Group LLC. He is also a former Owner of Emergency Medicine Consultants, where he served in various roles including General Counsel, President, and Chief Strategy Officer for over sixteen years until the sale of the company in 2018. He is also the former Owner and CEO of PhysAssist Scribes, the nation’s first medical scribe company. Since selling PhysAssist in 2014, Alex is a full-time investor and counselor of early-stage entrepreneurs. He is heavily involved in the Young Presidents’ Organization (YPO), where he has served in many roles including as a member of the Board of Directors and Learning Chair for the Fort Worth Chapter.
Alex received his bachelor’s from Texas Christian University and his Juris Doctor degree from the University of Tulsa College of Law. He lives in Fort Worth, Texas with his wife and four rescue dogs, as they all wait for their three kids to visit.
Kristin Wollman
Kristin takes on the role of Creative Director for PRAX, where she draws on her design expertise and she also heads our social media presence.
Kristin, a Fort Worth native, received her degree in Film and TV from California State University, Long Beach, where she went on to work for both “The Ellen DeGeneres Show” and “The Tonight Show with Jay Leno." During her time in Hollywood, Kristin worked as a production assistant where she assisted executives, staff, and talent with daily tasks essential to show production as well as traveling for produced segment pieces taking her to the sidelines of Super Bowl XLII and the NBA Finals.
Kristin and her husband live in Fort Worth with their 3 children. She enjoys coaching her kids in sports, playing golf and DIY projects at home.
David Aspinall
David is a visionary executive with a proven track record in driving growth and innovation across telecommunications, software, and healthcare industries. With leadership roles at AT&T, Sprint, and Auticon US, he has excelled in transformative initiatives, strategic leadership, and fostering value creation through M&A and organic growth. His entrepreneurial success includes founding and scaling a private equity-focused professional services firm. Recognized with numerous business awards, David has been featured on CBS This Morning and in publications like TCU Magazine and D CEO.
A graduate of TCU’s MBA program and an active YPO member, David also serves as Honorary Commander of the USAF 301st Fighter Wing. He resides in Fort Worth, Texas, with his wife Laurie, son Tom, daughter Olivia, and their dog Skip.
Jennifer Alford
Jennifer Alford
Jennifer, our Client Experience Coordinator, is dedicated to creating seamless client interactions through clear communication, personalized service, and a client-first approach. With her passion for building strong relationships, she ensures that every client experience is exceptional and tailored to their needs.
Outside of work, Jennifer is a proud wife and mother of three, enjoying a dynamic family life alongside their three dogs and five chickens. She thrives in the hustle and bustle of her household, finding joy in the lively atmosphere. When she’s not focused on clients or family, Jennifer loves hosting events and spending time around the campfire, bringing her energy and enthusiasm to every aspect of her life.
With a passion for creating seamless client interactions, Jennifer serves as our dedicated Client Experience Coordinator. With years of experience in ensuring smooth communication, tailored services, and a client-first approach, Jennifer, thrives on building strong relationships and delivering exceptional results.
Beyond professional accomplishments, Jennifer is a proud wife and parent to three children. The family enjoys a busy but rewarding life alongside their three dogs and a small flock of five chickens, embracing the charm of a lively household.
When not focused on client success or family life, Jennifer enjoys hosting events and sitting around a campfire, bringing the same enthusiasm and dedication to every aspect of life.
David Aspinall
David is a visionary executive with a proven track record in driving growth and innovation across telecommunications, software, and healthcare industries. With leadership roles at AT&T, Sprint, and Auticon US, he has excelled in transformative initiatives, strategic leadership, and fostering value creation through M&A and organic growth. His entrepreneurial success includes founding and scaling a private equity-focused professional services firm. Recognized with numerous business awards, David has been featured on CBS This Morning and in publications like TCU Magazine and D CEO.
A graduate of TCU’s MBA program and an active YPO member, David also serves as Honorary Commander of the USAF 301st Fighter Wing. He resides in Fort Worth, Texas, with his wife Laurie, son Tom, daughter Olivia, and their dog Skip.
Kristin Wollman
Kristin takes on the role of Creative Director at PRAX, where she draws on her design expertise and she also heads our social media presence.
Kristin, a Fort Worth native, received her degree in Film and TV from California State University, Long Beach, where she went on to work for both “The Ellen DeGeneres Show” and “The Tonight Show with Jay Leno." During her time in Hollywood, Kristin worked as a production assistant where she assisted executives, staff, and talent with daily tasks essential to show production as well as traveling for produced segment pieces taking her to the sidelines of Super Bowl XLII and the NBA Finals.
Kristin and her husband live in Fort Worth with their 3 children. She enjoys coaching her kids in sports, playing golf and DIY projects at home.
J. Alexander Gessbreght, J.D.
Alex Geesbreght is the Founder and Partner of PRAX Leadership, LLC, Geesbreght Capital, LP, and Geesbreght Group LLC. He is also a former Owner of Emergency Medicine Consultants, where he served in various roles including General Counsel, President, and Chief Strategy Officer for over sixteen years until the sale of the company in 2018. He is also the former Owner and CEO of PhysAssist Scribes, the nation’s first medical scribe company. Since selling PhysAssist in 2014, Alex is a full-time investor and counselor of early-stage entrepreneurs. He is heavily involved in the Young Presidents’ Organization (YPO), where he has served in many roles including as a member of the Board of Directors and Learning Chair for the Fort Worth Chapter.
Alex received his bachelor’s from Texas Christian University and his Juris Doctor degree from the University of Tulsa College of Law. He lives in Fort Worth, Texas with his wife and four rescue dogs, as they all wait for their three kids to visit.
Loren McAnally
Loren has held operational and consulting roles in human and veterinary healthcare for the past 14 years, with an emphasis on building effective teams. She is currently pursuing her passion of leadership coaching in both the veterinary world and at PRAX.
Loren is a graduate of Michigan State University and is finishing her MBA at Johns Hopkins University. She lives in Philadelphia with her husband and daughter.
Bernie Beck, SPHR, PCC
Bernie has 30 years in business leadership roles, and since 2014 has focused on coaching, logging 3,500 consulting, coaching and training hours. He earned his BBA at Gonzaga University, has been certified as a Senior Professional in H.R. (SPHR) since 2013, has an ACTP certificate from UT-Dallas, and a Professional Certified Coach (PCC) credential from the International Coach Federation (ICF).
As part of the PRAX leadership team, Bernie’s responsibilities include product content creation, summit and workshop presentations, Pioneer coaching and development, and social media support.
He is a husband, father, and grandfather and resides in Austin, TX.
Andrew Geesbreght, M.A.
Andrew Geesbreght is the Founder and Partner of PRAX Leadership, LLC, Geesbreght Capital, LP, and Geesbreght Group LLC. Andrew is a former Owner and COO of PhysAssist Scribes, the nation’s first medical scribe company. PhysAssist transformed the manner in which emergency medicine was practiced in the electronic medical record era. And to this day, PhysAssist is regarded by former clients and employees as having been one of the most reliable and enjoyable places to work in all of healthcare. Since the sale of PhysAssist in 2014, Andrew has dedicated his professional life to the study and implementation of neuroleadership, and its effect on corporate culture.
Andrew has an undergraduate degree in history and political science from Texas Christian University and a Master’s degree in Psychology, with an emphasis in Organizational Leadership from the Chicago School. He lives in Fort Worth, Texas with his wife, their son and daughter, and their dog. In his free time, he changes diapers, enjoys soccer, Luka Doncic, and an occasional date night with his wife.
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