A research-guided organization that transforms companies through the self-leadership and values-inspired practice of their people.



PRAX is a neuroleadership academy that applies its practice-based curriculum for companies by focusing on the people who comprise them. PRAX emphasizes the importance of practicing learned skills and understanding the impact that performance has on our personal and professional happiness. We wish to partner with companies that share our conviction that happiness – like leadership – starts with self, not position, circumstance, or salary.

People form companies. PRAX transforms People.

Bernie Beck, SPHR, PCC

Bernie has 30 years in business leadership roles, and since 2014 has focused on coaching, logging 3,500 consulting, coaching and training hours. He earned his BBA at Gonzaga University, has been certified as a Senior Professional in H.R. (SPHR) since 2013, has an ACTP certificate from UT-Dallas, and a Professional Certified Coach (PCC) credential from the International Coach Federation (ICF).

As part of the PRAX leadership team, Bernie’s responsibilities include product content creation, summit and workshop presentations, Pioneer coaching and development, and social media support.

He is a husband, father, and grandfather and resides in Austin, TX.

J. Alexander Geesbreght, J.D.

Alex Geesbreght is the Founder and Partner of PRAX Leadership, LLC, Geesbreght Capital, LP, and Geesbreght Group LLC. He is also a former Owner of Emergency Medicine Consultants, where he served in various roles including General Counsel, President, and Chief Strategy Officer for over sixteen years until the sale of the company in 2018. He is also the former Owner and CEO of PhysAssist Scribes, the nation’s first medical scribe company. Since selling PhysAssist in 2014, Alex is a full-time investor and counselor of early-stage entrepreneurs. He is heavily involved in the Young Presidents’ Organization (YPO), where he has served in many roles including as a member of the Board of Directors and Learning Chair for the Fort Worth Chapter. Alex received his bachelor’s from Texas Christian University and his Juris Doctor degree from the University of Tulsa College of Law. He lives in Fort Worth, Texas with his wife and four rescue dogs, as they all wait for their three kids to visit.

Andrew Geesbreght, M.A.

Andrew Geesbreght is the Founder and Partner of PRAX Leadership, LLC, Geesbreght Capital, LP, and Geesbreght Group LLC. Andrew is a former Owner and COO of PhysAssist Scribes, the nation’s first medical scribe company. PhysAssist transformed the manner in which emergency medicine was practiced in the electronic medical record era. And to this day, PhysAssist is regarded by former clients and employees as having been one of the most reliable and enjoyable places to work in all of healthcare. Since the sale of PhysAssist in 2014, Andrew has dedicated his professional life to the study and implementation of neuroleadership, and its effect on corporate culture. Andrew has an undergraduate degree in history and political science from Texas Christian University and a Master’s degree in Psychology, with an emphasis in Organizational Leadership from the Chicago School. He lives in Fort Worth, Texas with his wife, their son and daughter, and their dog. In his free time, he changes diapers, enjoys soccer, Luka Doncic, and an occasional date night with his wife.

Mindy Chen

Mindy received a full academic scholarship to the University of Texas at Arlington, where she received her bachelor's in business. She has over a decade of experience assisting business owners and C-suite executives develop and plan leadership initiatives. These initiatives included annual leadership conferences to KPI and scorecard development. Mindy was born and raised in Texas, but is a world traveler at heart.

Loren McAnally

Loren has held operational and consulting roles in human and veterinary healthcare for the past 14 years, with an emphasis on building effective teams. She is currently pursuing her passion of leadership coaching in both the veterinary world and at PRAX. Loren is a graduate of Michigan State University and is finishing her MBA at Johns Hopkins University. She lives in Philadelphia with her husband and daughter.

Kristin Wollman

Kristin takes on the role of Marketing Specialist for PRAX, where she draws on her creative expertise and she also heads our social media presence. 

Kristin, a Fort Worth native, received her degree in Film and TV from California State University, Long Beach, where she went on to work for both “The Ellen DeGeneres Show” and “The Tonight Show with Jay Leno." During her time in Hollywood, Kristin worked as a production assistant where she assisted executives, staff, and talent with daily tasks essential to show production as well as traveling for produced segment pieces taking her to the sidelines of Super Bowl XLII and the NBA Finals.

Kristin and her husband live in Fort Worth with their 3 children. She enjoys coaching her kids in sports, playing golf and DIY projects at home.

Beatriz "Bea" Arana

Beatriz has three decades of experience as a successful international public relations professional, With a unique, proven combination of corporate communications and business development know-how, Beatriz has served organizations of all sizes from startups to Fortune 500 companies. Her industry focus areas include leadership, human resources, mergers and acquisitions, real estate, technology, and renewable energy. She has ample experience promoting companies in the U.S., Latin America and Europe. Beatriz holds a Master of International Affairs from Columbia University and a Bachelor or Arts in Political Science and French from the University of Illinois at Urbana-Champaign.

Victoria Greig

Victoria Greig is the newest member of the team. She is a recent Texas Christian University graduate where she studied both Graphic Design and Marketing. With PRAX, she heads the Marketing department. When she is not in the office, Victoria loves being a photographer and spending time with her family in Fort Worth. 

Smooge Racing Powered by PRAX

Smooge Racing is a professional motorsports team that competes in various championships throughout North America including IMSA, SRO, and GR Cup with a keen focus on driver development and competing at the highest levels of GT Racing in the world.

Since its formation in 2019, Smooge Racing Powered by PRAX has quickly established itself as a championship-winning organization having won numerous races, Team Championship, Driver Championship, Rookie of the Year Championship, and the highly esteemed Jerome Zimmerman Award. In addition, Smooge Racing was able to bring Toyota its first race wins and Championships in North America.

PRAX provides Smooge Racing with self-leadership training and counseling for its executives, managers, and crew. Smooge is excited to announce that it will add PRAX Leadership to its Driver Development platform for the 2024 campaign to further prepare elite young drivers for life in and outside of racing.

PRAX Leadership, LLC is a proud partner of Smooge Racing.


GDP of Dallas-fort worth

fortune 500 companies

4th largest concentration

4th Largest

metroplex in the u.s.